WELLNESS CONCEPT DESIGN
DESIGNING IMMERSIVE WELLNESS ENVIRONMENTS
This service integrates strategic concept and positioning development with detailed wellness journey mapping to define a truly unique and cohesive guest experience. It encompasses spatial and sensory direction, culminating in distinctive signature experiences and treatments that create a complete and rejuvenating sanctuary.
WELLNESS BRAND PILLARS
Establishing the foundational values and principles that define your wellness brand's unique purpose. These pillars guide all aspects of your offering and communication.
BRAND POSITIONING & PERSONALITY
Strategically position your wellness brand within the market and define its distinct personality. This ensures it stands out and deeply connects with your target audience.
NAMING & NARRATIVE
Crafting a memorable name and a compelling story that perfectly reflects your wellness concept's essence. This creates an immediate connection and strong brand recognition.
CONCEPT & POSITIONING DEVELOPMENT
WELLNESS JOURNEY MAPPING
ARRIVAL & FLOW
Designing a welcoming arrival and a natural flow for guests as they enter your wellness space. This sets a calm and restorative tone from the very beginning of their journey.
GUEST PATHWAYS
Meticulously planning the physical and experiential routes guests take through your property. This ensures seamless navigation and optimal engagement with all wellness offerings.
PROGRAM DESIGN
Creating comprehensive wellness programmes, including activities, sessions, and treatments tailored to promote guest wellbeing for maximum impact and enjoyment.
PRE-POST STAY
We extend the wellness experience beyond the physical stay with engaging pre-arrival and post-departure touchpoints. This supports continued wellbeing and develops a lasting connection with your brand.
MOOD BOARD &
MATERIAL PALETTE
Curating visual mood boards and selecting material palettes that define the holistic sensory experience of your wellness space.
WELLNESS ZONES
Designing distinct wellness zones throughout the property, each tailored to support specific activities and states of mind. This creates varied environments that cater to different guest needs.
SOUND, LIGHT & SCENT
Integrating soundscapes, lighting schemes, and ambient scents to create a deeply immersive sensory experience; which work in harmony to promote relaxation and rejuvenation.
FURNITURE & TOUCHPOINTS
Selecting furniture and design tactile touchpoints that enhance comfort, support wellbeing, and invite engagement. This ensures every physical interaction contributes to a restorative experience.
spatial & sensory direction
SIGNATURE EXPERIENCES
& TREATMENTS
SIGNATURE RITUALS
Unique, memorable rituals are designed to deeply connect with guests, enhancing their wellness journey, becoming the hallmarks of your brand.
TREATMENT MENU
A distinctive treatment menu is developed, reflecting your wellness concept and offering a range of enriching services to produce a cohesive and appealing selection for guests.
PRODUCT CURATION
Wellness products are carefully selected to align with your brand values and enhance the guest experience, ensuring quality and consistency across all offerings.
WELLNESS F&B
Health-conscious food and beverage concepts are created to support guest well-being and complement your overall wellness offering. This extends the holistic experience to dining.