A distinct photography style is established to ensure all visual content consistently reflects the brand's personality and values. This includes guidelines for composition, lighting, and subject matter to create a cohesive aesthetic.

Specific image treatments and rules are defined for all visual assets, ensuring consistency across various platforms. These guidelines dictate filters, colour grading, cropping, and other post-production techniques.

A unique illustration style is developed to complement the brand's visual identity, offering a distinctive alternative to photography, adding character and versatility to marketing and communication collateral.

Guidelines for mood and emotion setting are established for all visual content, ensuring it consistently evokes the desired feelings and connections with the guests to shape and reinforce the overall narrative.

Clear talent guidelines are created for selecting and directing individuals in visual content. This ensures authentic representation and alignment with the brand's values

and target audience.