food & beverage
concept design
CREATING A COHESIVE CULINARY EXPERIENCE
A strong concept establishes the central, guiding idea for your restaurant, bar, or café project by developing a consistent storyline that defines its personality. This approach ensures an unforgettable culinary destination by pinning down the brand's vision, values, communication style, and ideal guests.
CONCEPT STORYLINE & POSITIONING
Shape a compelling narrative that defines your F&B venue's unique identity and its place in the culinary landscape. This ensures a cohesive and appealing story that genuinely resonates with your target diners.
TARGETED GUEST PERSONAS
Identifying detailed profiles of your ideal diners, understanding their preferences, behaviours, and what they seek in a dining experience. This helps design menus and atmospheres that truly connect with them.
NAMING STRATEGY
Defining a unique and impactful name for your restaurant, bar, or cafe that perfectly captures its concept and culinary personality. This ensures it stands out and appeals to your target audience.
TONE OF VOICE
Establishing how your F&B brand communicates across all touchpoints, from menu descriptions to social media posts. This consistent voice builds your venue's unique personality and connection with your guests.
CONCEPTUAL DESIGN
F&B Experience Flow
MOOD BOARD & LOOKBOOK
Crafting visual mood boards and lookbooks to capture the desired atmosphere and sensory details of the F&B experience. These tools help translate the conceptual vision into a tangible feel, guiding design elements.
SIGNATURE MOMENTS & EXPERIENCE MAPPING
Plotting the entire guest journey to identify and strategically place Signature Moments. These unique interactions elevate the overall dining experience and reinforce your F&B brand.
BRANDING IDENTITY DESIGN
Creating a distinct visual identity for your F&B brand, including logos, typography, and colour palettes. This forms the foundation of your venue's recognition and personality
MENU DESIGN SYSTEMS
Developing intuitive and aesthetically pleasing menu designs that reflect your F&B concept and enhance the dining experience. This ensures clarity and reinforces your brand's culinary style.
SIGNAGE DIRECTION
Providing clear and consistent signage solutions that guide guests while seamlessly integrating with your F&B venue's design. This enhances navigation and reinforces your brand's visual language.
PACKAGING
Designing branded packaging for takeaway items, retail products, or special F&B offerings, extending your brand experience beyond the dine-in space. This adds a touch of quality and reinforces brand recognition.
branding
& visual identity
RITUALS & GUEST EXPERIENCE
GUEST WELCOME MOMENT
& SERVICE STYLE
Tailoring welcome rituals and defining a bespoke service style sets the tone for each diner's experience. This approach ensures a consistent, delightful, and on-brand first impression at your venue.
SOCIAL MEDIA GRID
CONCEPTS & STYLING
Developing thematic social media grid concepts and visual styling guidelines to highlight overall dining experience.