HOTEL CONCEPT DESIGN
DEFINING THE CORE STORY OF YOUR HOTEL
Hotel Concept Design establishes the central, guiding idea for your project; developing a consistent storyline that defines its personality and the entire guest experience. This includes pinning down the brand's vision, key values, how it communicates, and who its guests will be.
CONCEPT STORY
LINE & POSITIONING
Developing a compelling narrative that defines your hotel's unique identity and its place in the market. This ensures a cohesive and appealing story that truly resonates with your target guests.
TARGETED GUEST PERSONAS
Creating detailed profiles of your ideal guests, understanding their preferences, behaviours, and needs. This helps us design experiences that genuinely connect with them.
NAMING STRATEGY
Crafting a distinctive and memorable name for your hotel that perfectly reflects its concept and brand personality. This ensures it stands out and appeals to your target audience.
TONE OF VOICE
Defining how your brand speaks across all communications, from website copy to in-room messaging. This consistent voice builds your hotel's unique personality and connection
with guests.
VISION, MISSION
& BRAND PILLARS
Establishing the core beliefs, purpose, and foundational values that drive your hotel. These pillars guide all design and operational decisions, ensuring brand consistency.
EXPERIENCE
DURATION & PROFILES
Consider the typical length of stay and different guest visit types to tailor the experience accordingly, ensuring the design and offerings perfectly match varied guest needs and expectations.
CONCEPTUAL DESIGN
guest journey mapping
ARRIVAL & DEPARTURE FLOW
Designing the guest's seamless transition into and out of the hotel. This ensures a welcoming arrival and a smooth to an efficient departure experience.
SOCIAL CONTENT STRATEGY
Crafting a strategy for engaging social media content that encourages guests to share their positive experiences. This amplifies your hotel's story and reaches a wider audience.
SIGNATURE MOMENTS
& TOUCHPOINT RITUALS
Unique, memorable rituals and interactions at key points throughout the guest's stay. These special touches create lasting impressions and reinforce your brand's identity.
MICRO-MOMENTS
Identifying and enhancing those fleeting, often unnoticed, interactions that subtly shape a guest's perception. Optimising these small moments significantly elevates the overall experience.
FLOW OF ENERGY
Analysing and optimising the emotional and experiential progression guests feel as they move through your property. This ensures a harmonious and positive atmosphere from start to finish.
MOOD BOARD, LOOK-BOOK & BRAND IDENTITY
Creating visual mood boards and look-books that translate your brand's unique identity into a cohesive design direction. This ensures every aesthetic choice reflects your hotel's personality.
CREATIVE MATERIAL & PALETTE GUIDE
Developing detailed guides for materials and colour palettes, ensuring a unified and stunning look across all guestrooms and public spaces. This translates the overall aesthetic vision into tangible design elements.