
music design

Shaping Your Brand's Auditory Presence
Music Design creates a bespoke auditory atmosphere that perfectly complements your brand's identity and desired guest experience. Through expertly curated playlists or custom compositions, the right sonic environment is set for every space within your property.

SONIC BRAND STRATEGY
A comprehensive sonic brand strategy is developed to define your brand's unique auditory identity. This ensures all music and sound elements consistently reflect your core values and desired atmosphere.
BRAND PLAYLIST DNA
Serving as the foundational guide for all music selection, the brand playlist DNA outlines the core characteristics, genres, and moods that embody your brand's auditory personality.
PLAYLIST CURATION
Expert playlist curation selects and arranges music to create a specific atmosphere that resonates with your brand and target audience. This ensures a seamless and engaging sonic journey for guests.
ARCHETYPE MATCHING
Archetype matching aligns your brand's sonic identity with established universal archetypes, creating deeper emotional connections, ensuring that music in every space instinctively resonates with guest perceptions and expectations.
TIME OF DAY & ZONAL
PLAYLIST STRATEGY
A detailed time-of-day & zonal playlist strategy optimises the auditory experience across different hours and areas of your property. This ensures the music always complements the specific mood and function of each space including transitions to new spaces and a later time.
SOUND MAP FOR PUBLIC
& PRIVATE SPACES
A multi-zoned sound map for public & private spaces strategically plans the auditory landscape throughout your entire property. This ensures consistent and immersive sound experiences, from bustling common areas to
tranquil private retreats.
PLATFORM/SOFTWARE INTEGRATION
Seamless platform/software integration connects your curated music strategy with appropriate playback systems and digital platforms. This ensures efficient management and consistent delivery of your brand's sonic identity.