collateral
design
DESIGNING BRANDED ASSETS FOR CONSISTENT DELIVERY
Collateral Design creates all essential printed and digital materials, from guest-facing items and operational tools to marketing promotions and product packaging, to ensure every touchpoint consistently communicates your brand.
STATIONERY & PRINT MATERIALS
High-quality stationery and general print materials are designed to reflect your brand's elegance and attention to detail.
ROOM COLLATERALS
Essential in-room collateral, such as welcome guides, directories, and amenity cards, is crafted to enhance the guest experience. These materials provide helpful information while reinforcing your brand within the private space.
F&B COLLATERALS
Branded collateral for your food and beverage outlets, including menus, coasters, and placemats, is designed to elevate the dining experience. These elements maintain brand consistency from the lobby to the plate.
EVENT & SEASONAL MATERIALS
Custom materials for events, promotions, and seasonal campaigns are created to capture attention and reinforce your brand's message. This ensures cohesive communication for special occasions and offerings.
guest facing collateral
OPERATION & STAFF COLLATERAL
STAFF HANDBOOKS
& BRAND MANUALS
Comprehensive handbooks and manuals are developed to equip teams with essential guidelines and information to ensure consistent service delivery and brand understanding for employees.
UNIFORM & NAME
BADGE DESIGN
Distinctive uniforms and name badges are designed to reflect brand identity while ensuring staff comfort and professionalism. These elements foster team cohesion and enhance guest perception.
SERVICE CARDS
Concise service cards are created to provide quick-reference guides for staff on key operational procedures and brand standards supporting efficient and consistent service.
INTERNAL SIGNAGE
Clear and consistent internal signage is designed to aid staff navigation and communicate operational information effectively. This ensures smooth back-of-house operations and reinforces brand consistency internally.
EVENT & EXPERIENCE GUIDELINES
Detailed event and experience guidelines are developed to ensure consistent brand representation and service quality for all special occasions. These guidelines help teams flawlessly execute branded guest experiences.
DIGITAL
A variety of digital assets are designed to maximise online presence and engagement. This includes web banners, email templates, and other visual content optimised for various digital platforms.
High-impact print materials are created to support marketing campaigns, from brochures and flyers to posters and advertisements. These ensure a strong physical presence and brand recall.
PRESS KIT
A comprehensive press kit is compiled and designed to provide media with essential brand information and compelling visuals to help facilitate positive media coverage and brand storytelling.
VOUCHERS
Branded vouchers and gift certificates are designed to drive sales and encourage repeat business. These offer a tangible incentive while reinforcing your brand.
SOCIAL MEDIA TEMPLATES
Custom social media templates are developed to ensure consistent and engaging brand representation across all social channels. These streamline content creation and maintain a cohesive online voice.
MARKETING & PROMOTIONAL COLLATERAL
PACKAGING DESIGN
AMENITY KITS
Thoughtfully designed amenity kits enhance the guest experience with luxurious and branded essentials with packaging that is both visually appealing and highly functional.
F&B PACKAGING
Custom F&B packaging is created for grab-and-go items, in-room dining, or special culinary offerings, extending the brand experience beyond the dining space while ensuring
product integrity.
RETAIL MERCHANDISING
Visually appealing retail merchandising packaging is designed for products sold within your property. This elevates the perceived value of goods and reinforces your brand's presence in a retail setting.